Tory Burch built her name on handbags and Reva ballet flats after launching her label in February 2004, but her watches have quietly become one of the brand’s most recognizable accessory lines. They mix the polish of a fashion house with details people expect from a real timepiece, like beveled cases, mother-of-pearl dials, and the brand’s signature double-T logo worked into the design. Because the collection spans everything from simple leather-strap watches to a now-discontinued line of smart hybrids, knowing which style suits a given lifestyle, and which pieces are still sold new, matters before choosing one.
The Company Behind Tory Burch Watches
Tory Burch watches are designed and manufactured under license by Fossil Group, not by the Tory Burch company itself. Fossil signed a global licensing deal with Tory Burch in February 2013 to design, develop, and distribute a watch collection under her name, and the line launched worldwide in the third quarter of 2014.
This kind of arrangement is common in fashion. Fossil already handled watches for Michael Kors and Armani Exchange by 2013, so it brought manufacturing experience and factory relationships that a young accessories brand like Tory Burch would not have built on its own. The first collection launched exclusively through Nordstrom, Tory Burch’s own stores, and toryburch.com, a deliberately small rollout meant to build the business slowly rather than flood the market right away. That partnership let Tory Burch focus on design direction while Fossil handled engineering, sourcing, and global distribution.
The Reva: Tory Burch’s Signature Watch
The Reva is the brand’s best-known watch, and it borrows its name from the label’s famous ballet flat. It usually comes as a bangle-style bracelet watch in gold-tone or two-tone stainless steel, built to slide onto the wrist rather than fasten with a traditional clasp.
The appeal of the Reva is how effortless it looks. Its round case and slim profile make it read more like a piece of jewelry than a tool for telling time, which is exactly the point. Most versions run on a simple quartz movement and carry light water resistance, enough for everyday wear like hand washing or getting caught in the rain, but not for swimming. Because the bangle shape doesn’t adjust the way a normal strap does, it’s worth checking the sizing chart closely before buying one, since a bangle that’s too tight or loose is hard to fix later.
The name has a personal story behind it: Tory Burch named the Reva after her mother, the same way the brand’s famous ballet flat was named. The current version keeps a small signature touch, an octagonal crown, and some sets come with several interchangeable top rings so the dial’s accent color can be swapped without buying a second watch. The Reva is also one of the few styles still sold as a current, active listing on toryburch.com, unlike several of the models below.
The Reva has appeared in several finishes over the years, including:
- Gold-tone stainless steel with a white or ivory dial
- Rose gold-tone with a matching bangle
- Two-tone gold and silver combinations
- Black steel with a black dial for a more understated look
The Gigi: One Watch, Many Looks
The Gigi stands out because several versions let the bezel or strap be swapped to change the look. Instead of owning multiple watches, one case takes on different pieces depending on the outfit or occasion.
A typical Gigi set includes a stainless steel case with an ivory or black dial, paired with both a leather strap and a metal bracelet, plus two or three interchangeable bezel rings in different finishes. This gives one watch several different personalities: a leather strap with a gold bezel for daytime, then a metal bracelet with a black bezel for evening. It’s a practical design for anyone wanting variety without a full watch collection, though it does mean more small parts to keep track of and store safely.
Comparing the Kira, Phipps, and Other Bracelet Styles
Beyond the Reva and Gigi, Tory Burch has released several smaller bracelet-watch collections, each with a slightly different case shape or bracelet style. Robinson’s name honors two people rather than one: Tory Burch’s parents, Buddy and Reva Robinson, extending the same personal-naming habit behind the Reva. None of these are permanent lines the way the Reva is; Tory Burch rotates its watch styles by season, so availability shifts more often than with a heritage watch brand, and several older names now turn up mainly on resale sites rather than as current listings.
| Model | Case Style | Bracelet or Strap | Best Suited For | Currently Sold New? |
|---|---|---|---|---|
| Kira | Beveled, rounded case | Gold-tone H-link bracelet | A retro, chain-jewelry look | Yes, still active on toryburch.com |
| Phipps | Rounded bracelet case | Rose gold or gold link bracelet | A structured, dressier everyday watch | Mostly resale/secondhand now |
| Miller | Round or octagonal case | Available in both leather strap and H-link bracelet versions | A menswear-inspired, classic look | Mix of current and resale listings |
| Robinson | Octagonal case | Leather strap or metal link bracelet | A structured design with a personal backstory | Mix of current and resale listings |
| Eleanor | Round case | Wrap-around leather strap | A layered, bohemian look | Mostly resale/secondhand now |
The Kira and Phipps lean toward a more structured, retro feel thanks to their beveled cases and link bracelets, while Eleanor favors a simpler wrap-style leather strap for a quieter, everyday look. Miller and Robinson sit in between, since both are sold in leather-strap and metal-bracelet versions depending on the specific style number. If buying new is a priority, the Reva and Kira are the safest bet; the rest are worth checking on consignment sites like TheRealReal, where they show up regularly at a fraction of original retail.
ToryTrack: Tory Burch’s Discontinued Smartwatch Line
ToryTrack was Tory Burch’s hybrid and touchscreen smartwatch line, and it is no longer in production. Fossil Group, which built and sold ToryTrack under license, announced in January 2024 that it was exiting the smartwatch business entirely to focus on traditional watches, jewelry, and leather goods.
The line went through a few distinct phases while it was active. It started around 2016 with the Collins, a hybrid design that kept a normal analog dial while quietly tracking steps and notifications in the background. In 2018, Tory Burch released the ToryTrack Gigi, its first full touchscreen smartwatch running Google’s Wear OS, followed by the ToryTrack Tory Smartwatch in 2020 with an updated AMOLED display and octagonal crown design.
Owners of an existing ToryTrack watch should expect support to fade over time. Fossil said it would keep pushing software updates to its existing Wear OS devices for a few years after the January 2024 announcement, but with no new models coming and the platform no longer a priority for Fossil, replacement parts and app support will only get harder to find. Anyone shopping secondhand for a ToryTrack piece today should treat it as a fashion accessory with basic tracking features left over from an earlier product cycle, not as a current, fully supported smartwatch.
What Materials and Movements Do Tory Burch Watches Use?
Most Tory Burch watches use quartz movements, stainless steel cases, and a mix of leather or metal straps, with decorative touches like pavé crystals, mother-of-pearl dials, and fretwork patterns borrowed from the brand’s jewelry line. Quartz movements run on a small battery and keep time using an electronic pulse, which makes them accurate and low-maintenance compared to mechanical watches.
| Feature | Typical Range |
|---|---|
| Case size | 22mm to 38mm |
| Case material | Stainless steel, gold-tone, rose gold-tone |
| Strap material | Genuine leather, saffiano leather, metal bracelet |
| Movement | Quartz |
| Water resistance | Light daily splash resistance (not swim-rated) |
Because these are fashion watches rather than tool watches, design details, dial texture, bezel shape, and metal finish matter more to most buyers than technical specs like power reserve or accuracy certifications. Saffiano leather, a textured, cross-hatch finish also used on Tory Burch handbags, shows up often on straps because it resists surface scratches better than smooth leather.
How Much Do Tory Burch Watches Cost?
New Tory Burch watches typically retail between $175 and $400, depending on size, materials, and whether the case comes as a leather strap, a bangle, or a metal bracelet. Smaller “Mini” or “Small” versions within a collection, such as the Small Kira or Mini Miller, generally cost less than the full-size version of the same design.
| Style Type | Typical Retail Price |
|---|---|
| Leather-strap watches (single strap, smaller cases) | $175–$275 |
| Bangle watches (Reva) | $225–$295 |
| Metal bracelet watches (Kira, Phipps, Miller, Robinson) | $250–$370 |
| Interchangeable bezel or strap sets (Gigi) | $225–$330 |
Resale prices for pre-owned Tory Burch watches often run 30 to 65 percent below original retail, which is normal for fashion watches without the collector demand that supports resale value in luxury Swiss brands.
This price range places Tory Burch alongside other fashion-house watch lines like Kate Spade and Michael Kors, rather than alongside true horology brands. That’s a fair comparison, since the value in these watches comes from design and brand recognition rather than in-house watchmaking or rare materials.
Should You Buy a Tory Burch Watch?
Tory Burch watches are worth buying for a stylish accessory that matches the brand’s handbags and jewelry, not for an investment piece or serious mechanical craftsmanship. They’re built for everyday fashion use, and they do that job well.
A Tory Burch watch fits well for someone who:
- Wants a watch that coordinates with existing handbags, jewelry, or shoes from the brand
- Prefers design details over technical watchmaking specs
- Is shopping in the $175–$400 range for a fashion accessory, not an heirloom
It’s probably not the right choice for someone who:
- Wants a watch that holds or gains resale value over time
- Needs serious water resistance for swimming or diving
- Is looking for mechanical craftsmanship, like an automatic or hand-wound movement
Tory Burch Watch Maintenance Tips
A Tory Burch watch lasts longest when kept away from water beyond light splashes, stored away from direct sunlight, and taken in for a battery replacement as soon as the second hand starts skipping or sticking. Because most models use quartz batteries and light water resistance ratings, they need gentler treatment than a dive watch or a fully sealed digital watch.
Several habits extend a Tory Burch watch’s lifespan:
- Wiping the case and strap with a soft, dry cloth after wearing it prevents buildup that dulls the metal finish over time, especially after sweat or perfume contact
- Keeping leather straps away from lotion and water slows the cracking and warping that moisture causes faster than normal wear does
- Storing the watch flat in a soft pouch or jewelry box compartment, rather than tossed in a drawer, helps prevent scratches on the crystal and case
- Taking the watch to a jeweler or repair shop for battery changes, rather than opening the case at home, avoids a broken seal that later lets in moisture and dust
Frequently Asked Questions
Are Tory Burch watches made in Switzerland?
Tory Burch’s own site markets several of its watches as having Swiss construction, though the brand isn’t a Swiss watchmaker in the traditional sense and that phrase refers mainly to design and quality standards rather than confirming every component is Swiss-made. Fossil Group, which designs and produces the watches under license, sources movements and components from various suppliers rather than running its own Swiss manufacturing facility.
Who actually makes Tory Burch watches?
Fossil Group makes Tory Burch watches through a licensing agreement signed in 2013. Fossil handles the design engineering, manufacturing, and distribution, while Tory Burch’s team sets the style direction and approves each collection.
Can I still buy a new ToryTrack smartwatch?
No, ToryTrack is no longer being made. Fossil Group exited the smartwatch business entirely in January 2024, and no new ToryTrack models have launched since 2020, so any units for sale now are old stock or secondhand.
Does Tory Burch make watches for men?
No, Tory Burch’s watch collection is built almost entirely for women, despite a few retailer listings labeled “men’s Tory Burch watches.” A search of resale platforms like Vestiaire Collective turns up essentially no men’s Tory Burch watches in circulation, which confirms there’s no real dedicated men’s line to look for.
Do Tory Burch watches hold their value over time?
No, Tory Burch watches generally lose most of their value quickly after purchase, much like other fashion-brand watches. Unlike Swiss luxury watches with strong collector markets, fashion watches are priced mainly for their retail appeal rather than long-term resale demand.
Are Tory Burch watches waterproof?
No, most Tory Burch watches are only water-resistant, not waterproof, so they can handle rain or hand washing but not swimming or showering. Checking the specific water resistance rating on the product page before wearing it near water will help avoid damage.
The Bottom Line
Tory Burch’s watch collection succeeds because it treats a watch as another piece of jewelry rather than a technical instrument, which explains both its strengths and its limits. The Reva and Gigi remain the most recognizable styles for their bangle shapes and swappable bezels, while ToryTrack now belongs to the brand’s past rather than its current lineup. The strongest case for any of these watches is the design and the brand name behind it, not investment potential or mechanical craftsmanship; treated with the same routine care and realistic expectations for resale value that any fashion watch deserves, it does exactly what it’s meant to do: look good and tell time.
